Promote Michigan Blog

Featured ArticlesPromote Michigan Blog

Pop-Tarts – The Origins of America’s Favorite Toaster Pastry

Though born out of competition, Kellogg’s Pop-Tarts quickly stole the stage as the leading toaster pastry in the United States. However, the process of bringing the product to market was full of logistical challenges. From unfrosted to frosted and beyond, this Michigan-made, on-the-go breakfast pastry has secured its place on tables and in hearts across America.

Read More
Featured ArticlesPromote Michigan Blog

Harnessing Winter

A combination of cross-country skiing and dogsledding, skijoring—a name derived from the Norwegian word skikjøring, meaning “ski driving”—involves a person on skis being pulled behind a dog (or dogs), for recreation or competitive racing. The skier wears a skijoring belt connected to the dog via a line, while the dog wears a pulling-specific harness. The dog is motivated to run solely by responding to the skier’s voice commands. 

Read More
Featured ArticlesPromote Michigan Blog

Monarch Mission

There’s been a flutter of activity lately around the plight of pollinators like bees and butterflies, specifically the monarch, and how creating or maintaining habitats help ensure the future of these vital winged insects. In the past year, several northwest Michigan communities — Elk Rapids, Kalkaska, Boyne City, Beaver Island and Melrose Township (Walloon Lake) — have become members of a national initiative called Monarch Cities USA, pledging to protect and provide for these butterflies.

Read More
Featured ArticlesPromote Michigan Blog

Picture This: Laurence Helms’ Bright Idea

The concept—a framed, backlit image—is simple. Yet, Helmscenes become much more than the sum of their parts once plugged in and switched on. Beloved by collectors today as ambiance-creating décor, Helmscenes transport their views to scenes near and far—and serve as physical reminders of the years in the mid-twentieth century when they were produced in Grand Rapids, Michigan.

Read More
Promote Michigan Blog

Christmas at the Holly Hotel

Christmas at the Holly Hotel was filmed last winter at the historic 1891 Holly Hotel (which sadly was damaged by the third fire in its 132-year history this past summer) by Joel Reisig of JPR Studios. Joel has been making movies since 2008 and has produced over 35 feature films with distribution deals to Universal Studios, Netflix, Showtime, Lifetime, Redbox, Walmart and others (including global reach in various languages).

Read More
Featured ArticlesPromote Michigan Blog

Schuler’s Expands its Hospitality Portfolio

The Schuler name is synonymous with hospitality, at least in southern Michigan. Located in Marshall, in the heart of Calhoun County, the iconic Schuler’s Restaurant & Pub (115 S. Eagle Street) has been welcoming hungry and thirsty visitors since first opening the doors in 1909. Recognized as one of the longest-operating restaurants in the state, Schuler’s remains dedicated to maintaining its roots while branching out in new and exciting ways.

Read More