U.P.’s Annual I-500 Pub Crawl returns to Downtown Sault Ste. Marie on Thursday, January 30

The biggest pub crawl in the Eastern Upper Peninsula’s will take place Thursday January 30, 2020 in conjunction with the 52nd International 500 Snowmobile Race. This annual event draws both race fans and locals downtown for an unforgettable night on the town in celebration of I-500 race week festivities.

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Sundays Are Meant for Outdoor Trekking on Traverse City’s Old Mission Peninsula

Winter made its grand entrance in a big (and early) way this year, putting some in the mood to get out and enjoy the beautiful snow-covered wonderland of northern Michigan. Those who wish to quietly trek through the countryside, soaking up the natural beauty of the season, are sure to enjoy the return of the Snowshoe, Wine & Brew treks every Sunday, December 29 through March 8, on the Old Mission Peninsula in Traverse City.

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Michigan-Based Trio, The Strapping Owls, Launch Tour and Release Debut Album: Live Wire Soul

Saugatuck Center for the Arts to Host a Multi-Media Expression of Collaboration Kick-off Celebration on Friday, February 15, 2019 (Saugatuck,

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North Peak Brewing Launches Hail Pale Ale

North Peak Brewing Company has just released a year-round tailgate beer. Hail Pale Ale is golden, light bodied and delicious. This well-balanced beer, made with maize flaked corn and blue corn grits, celebrates all things Michigan. Amarillo, Cascade, Chinook and Crystal hops add flavors of citrus, apricot, and peach.

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North Peak to Launch Stormy Series

The popularity of Stormy has led the brewery to develop a year-long Stormy Series schedule to launch early June 2017. The series will feature five new variations of Stormy. All East Coast or New England-style IPAs, these beers will vary in hop additions but all have the same hazy, juicy mouth feel reflective of the style.

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Batch Brewing Company Partners with M4 CIC Distributing for Expansion Throughout Michigan

Batch Brewing Company has chosen to expand their beer distribution across Michigan with M4 CIC Distributing. After 2+ years in business, the demand for Batch Brewing Company’s beer has outpaced their bandwidth for self-distribution. With more than 100% growth in 2016, and targeted growth of nearly 100% in 2017, distribution will become a bigger part of the brewery’s business model.

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Jolly Pumpkin Releases Sobrehumano Palena`ole—a collaboration beer with Maui Brewing Company

Nearly 5 years since the last release, Jolly Pumpkin Artisan Ales is proud to announce the return of Sobrehumano Palena`ole. This collaboration with Maui Brewing Company was originally released in the summer of 2012 and since then it has been one of the brewery’s most asked about beers. You’ve asked and we finally listened, Sobrehumano Palena`ole will be released nationally beginning February 6.

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North Peak Releases Stormy Oat IPA

New Year, New Beer. Headed your way this month is a new style of IPA for North Peak, an East Coast IPA called Stormy. Coming in at 6.7% ABV and 35 IBU, Stormy Oat IPA is full of haziness along with dry/late hop additions to create a juicy mouth feel with citrus, piney notes unlike any other IPA. Stormy is now available in draft and North Peak’s signature stubby bottle 6-packs.

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