News Releases

U.P.’s Annual I-500 Pub Crawl returns to Downtown Sault Ste. Marie on Thursday, January 30

The biggest pub crawl in the Eastern Upper Peninsula will take place Thursday January 30, 2020 in conjunction with the 52nd International 500 Snowmobile Race. This annual event draws both race fans and locals downtown for an unforgettable night on the town in celebration of I-500 race week festivities.

1-500 Pub Crawl goers can purchase t-shirts at any of the 15 participating locations listed here:

  • 1668 Winery and Lockside Brewery
  • Alpha Bar
  • The Merch
  • Oakken Barrel (formerly known as The Captain’s Pub)
  • Three One Three
  • Moloney’s Alley
  • The Palace Saloon
  • Alpha Bar
  • Satisfied Frog
  • The Wicked Sister
  • Bird’s Eye Outfitters
  • Savoy Bar
  • VFW Post 3676
  • Downtowner Tavern
  • Soo Brewing Company
  • Zim’s

This event has garnered attention from nationally recognized Pure Michigan beer company, New Holland Brewing, out of Holland, Michigan.

“New Holland Brewing is proud to be a strong supporter of the DDA and the great traditions of the annual International 500,” says Isaac Hartman, Account Manager for New Holland. “We are excited to continue our three year-long support of this premier snowmobile event and connect with the Sault Ste. Marie and U.P. community to help spread tourism. Being a part of the race week activities and partnering with the DDA to provide a festive atmosphere helps fulfill our passion for partnering with local communities. What a wonderful time of year to explore the great fun in the Upper Peninsula.  We hope to see you during the pub crawl, time trials and race day.”

New Holland’s continued support for this event has also brought forth partnership with several downtown bars and restaurants to supply their brand during this year’s pub crawl. In addition to New Holland Brewing, annual support for DDA events continues from Moloney’s Alley, Monocle Jewelers, Soo Co Op Credit Union, Cooper Dental, Parker ACE Hardware, Sault Convention and Visitors Bureau and The Wicked Sister.

The Downtown Development Authority, in coordination with downtown bar owners, are encouraging customers to drink responsibly and coordinate a designated driver. Taxi, Lyft and Uber services are available for safe rides home.

For questions or additional event information, contact the Sault Ste. Marie Downtown Development Authority at 906.635.6973 or