About Dianna
DIANNA STAMPFLER has been referred to as one of the most motivated, energetic and passionate leaders in Michigan’s tourism industry, with more than 35 years of marketing, media relations and event planning experience.
She launched Promote Michigan in August, 2004 and has successfully established herself as an independent marketing representative for an impressive list of clients including Michigan Brewer’s Guild, Hop Growers of Michigan, ShowSpan Inc. (including Grand Rapids International Wine & Food Festival, Michigan International Auto Show, Grand Rapids Boat Show and Ultimate Sport Show – Grand Rapids) and Village of Walloon Lake (including founding the Walloon Lake Writer’s Retreat in 2022), among several others. In 2015, she was presented “The Best of Michigan Business” Award as a “One Person Wonder” and in 2016 received “The Golden Pineapple Award” from Ferris State University’s Hospitality Department.
Prior to launching her own consulting company, Dianna served as the marketing and media director for the West Michigan Tourist Association (WMTA). During her seven years with WMTA, she developed the organization’s promotions department, representing nearly 1000 member properties, events and communities in a 41-county region. She currently serves on the WMTA Board, as well as serving as a board member for Michigan Cares for Tourism and the Michigan Hemingway Society.
An established freelance writer, Dianna is a contributor to Michigan Blue Magazine, Michigan Meetings & Events, Group Tour Magazine, Lakeland Boating and Michigan History Magazine, among others. In the spring of 2019, Dianna released her first book — Michigan’s Haunted Lighthouses — from The History Press, a culmination of nearly three decades of research about the historic beacons around the state. Her second book — Death and Lighthouses on the Great Lakes: A History of Murder and Misfortune — was released in March 2022. In January 2025, her third title — Kalamazoo County Characters — was published, featuring 50 notable figures in Kalamazoo area history.
Since 1997, Dianna has been presenting lively and upbeat programs about the area’s historic lighthouses, covered bridges, Carnegie libraries, paranormal sites, agricultural gems and other unique destinations and activities in her home state of Michigan. She is a passionate and entertaining professional speaker, with a dual major in communications and English from Western Michigan University.
Dianna is a member of the Midwest Travel Journalists Association, Michigan Writers, Upper Peninsula Publishers & Authors Association, Historical Society of Michigan, Great Lakes Lighthouse Keepers Association, U.S. Lighthouse Society, Association for Great Lakes Maritime History, Great Lakes Shipwreck Historical Society, National Museum of the Great Lakes, The Hemingway Society, F. Scott Fitzgerald Society and International Buster Keaton Society.
Updated December 2025