craft beer – Promote Michigan

January 15, 2024 Dianna Stampfler

Seventh Annual Michigan Chinook Cup Awarded at the 2024 Michigan’s Great Beer State Conference & Trade Show

The Hop Growers of Michigan presented the 7th Annual Michigan Chinook Cup last week at the 2024 Michigan’s Great Beer State Conference & Trade Show at the Radisson Plaza Hotel in Kalamazoo. The conference, which hosted nearly 500 attendees including more than 50 industry speakers, was presented by the Michigan Brewers Guild, Master Brewers Association of the Americas – District Michigan and Michigan State University Extension.

News Releases

May 4, 2023 Dianna Stampfler

New Holland Brewing’s Legacy Zoomer Beer Returns in Seasonal Variety Pack

New Holland Brewing is proud to announce the return of one of its popular legacy beers in a 12-can Spring/Summer Variety Pack. Zoomer, an American wheat ale (4.7aBV) first introduced in 2000, is among four beers featured along with Lightpoint, Hazy River, Tangerine Space Machine.

News Releases

March 7, 2023 Dianna Stampfler

Dragon’s Milk Announces Packaging Refresh, New Beers, RTS Cocktail

Dragon’s Milk today announced a full flight of upgrades to its bourbon barrel-based brand family of beer and high-proof bourbon,

Cheers to the Michigan Winter Beer Festival!

Michiganders are hardy souls…they’ll climb massive ice formations, sit on frozen lakes in search of fish, craft elaborate outhouses for winter festival races and spend hours standing around outside drinking local beer with likeminded individuals braving the elements.

News Releases

January 23, 2020 Dianna Stampfler

U.P.’s Annual I-500 Pub Crawl returns to Downtown Sault Ste. Marie on Thursday, January 30

The biggest pub crawl in the Eastern Upper Peninsula’s will take place Thursday January 30, 2020 in conjunction with the 52nd International 500 Snowmobile Race. This annual event draws both race fans and locals downtown for an unforgettable night on the town in celebration of I-500 race week festivities.

Promote Michigan Blog

January 7, 2018 Dianna Stampfler

2018 Milestone Years

Michigan was founded on January 26, 1837 as the 26th state of the United States of America—making this year its 181st Birthday / Anniversary (depending on how you look at it).

News Releases

August 29, 2017 Dianna Stampfler

North Peak Brewing Launches Hail Pale Ale

North Peak Brewing Company has just released a year-round tailgate beer. Hail Pale Ale is golden, light bodied and delicious. This well-balanced beer, made with maize flaked corn and blue corn grits, celebrates all things Michigan. Amarillo, Cascade, Chinook and Crystal hops add flavors of citrus, apricot, and peach.

News Releases

June 14, 2017 Dianna Stampfler

Root Café and Coffeehouse in Fennville Adds Craft Beer, Wine & Spirits to their Menu

Root Café and Coffeehouse in downtown Fennville is expanding its menu to offer craft beer, wine and spirits, alongside artisan sandwiches, rustic food, baked goods and coffee. The cozy space features a sitting area with old fashioned couches and chairs surrounding a fireplace, and raw edge plank tables for you to dine. Root is now open 7 days a week, from 7:30am-9pm.

News Releases

May 31, 2017 Dianna Stampfler

North Peak to Launch Stormy Series

The popularity of Stormy has led the brewery to develop a year-long Stormy Series schedule to launch early June 2017. The series will feature five new variations of Stormy. All East Coast or New England-style IPAs, these beers will vary in hop additions but all have the same hazy, juicy mouth feel reflective of the style.

News Releases

May 2, 2017 Dianna Stampfler

Batch Brewing Company Partners with M4 CIC Distributing for Expansion Throughout Michigan

Batch Brewing Company has chosen to expand their beer distribution across Michigan with M4 CIC Distributing. After 2+ years in business, the demand for Batch Brewing Company’s beer has outpaced their bandwidth for self-distribution. With more than 100% growth in 2016, and targeted growth of nearly 100% in 2017, distribution will become a bigger part of the brewery’s business model.

News Releases

April 6, 2017 Dianna Stampfler

North Peak Hosts Mohawks for Munson: A Fundraiser for the Cowell Family Cancer Center

North Peak Brewing Company will be hosting their second annual Mohawks for Munson event on Saturday, May 20 with a goal of raising over $25,000 for the Cowell Family Cancer Center.

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March 8, 2017 Dianna Stampfler

North Peak to release new year-round Pale Ale

North Peak Brewing Company is known for their IPAs. From their classic Diabolical to a Stormy—an oat IPA to Hoodoo—a

News Releases

January 27, 2017 Dianna Stampfler

Jolly Pumpkin Releases Sobrehumano Palena`ole—a collaboration beer with Maui Brewing Company

Nearly 5 years since the last release, Jolly Pumpkin Artisan Ales is proud to announce the return of Sobrehumano Palena`ole. This collaboration with Maui Brewing Company was originally released in the summer of 2012 and since then it has been one of the brewery’s most asked about beers. You’ve asked and we finally listened, Sobrehumano Palena`ole will be released nationally beginning February 6.