craft beer – Promote Michigan

Dragon’s Milk Announces Packaging Refresh, New Beers, RTS Cocktail

March 7, 2023March 7, 2023 Dianna Stampfler craft beer, dragon's milk, michigan beer, new holland, pure michigan

Dragon’s Milk today announced a full flight of upgrades to its bourbon barrel-based brand family of beer and high-proof bourbon,

Cheers to the Michigan Winter Beer Festival!

February 6, 2023February 9, 2023 promotemi beer city, craft beer, grand rapids, local beer, michigan beer, winter festival

Michiganders are hardy souls…they’ll climb massive ice formations, sit on frozen lakes in search of fish, craft elaborate outhouses for winter festival races and spend hours standing around outside drinking local beer with likeminded individuals braving the elements.

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U.P.’s Annual I-500 Pub Crawl returns to Downtown Sault Ste. Marie on Thursday, January 30

January 23, 2020January 26, 2022 Dianna Stampfler craft beer, michigan beer, new holland brewing, pub crawl, pure michigan, sault ste marie, snowmobile, snowmobile race, U.P., upper peninsula, winter

The biggest pub crawl in the Eastern Upper Peninsula’s will take place Thursday January 30, 2020 in conjunction with the 52nd International 500 Snowmobile Race. This annual event draws both race fans and locals downtown for an unforgettable night on the town in celebration of I-500 race week festivities.

Promote Michigan Blog

2018 Milestone Years

January 7, 2018March 14, 2018 Dianna Stampfler 2018, anniversary, birthday, brewery, chevrolet, chevy trucks, craft beer, lighthouse, milestones, pure michigan, stormy kromer

Michigan was founded on January 26, 1837 as the 26th state of the United States of America—making this year its 181st Birthday / Anniversary (depending on how you look at it).

News Releases

North Peak Brewing Launches Hail Pale Ale

August 29, 2017 Dianna Stampfler ann arbor, craft beer, hail, michigan beer, microbrewery, north peak, pale ale, pure michigan, university of michigan

North Peak Brewing Company has just released a year-round tailgate beer. Hail Pale Ale is golden, light bodied and delicious. This well-balanced beer, made with maize flaked corn and blue corn grits, celebrates all things Michigan. Amarillo, Cascade, Chinook and Crystal hops add flavors of citrus, apricot, and peach.

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Root Café and Coffeehouse in Fennville Adds Craft Beer, Wine & Spirits to their Menu

June 14, 2017 Dianna Stampfler craft beer, culinary tourism, fennville, local art, michigan spirits, michigan wine, pure michigan, root cafe, west michigan

Root Café and Coffeehouse in downtown Fennville is expanding its menu to offer craft beer, wine and spirits, alongside artisan sandwiches, rustic food, baked goods and coffee. The cozy space features a sitting area with old fashioned couches and chairs surrounding a fireplace, and raw edge plank tables for you to dine. Root is now open 7 days a week, from 7:30am-9pm.

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North Peak to Launch Stormy Series

May 31, 2017May 31, 2017 Dianna Stampfler craft beer, michigan beer, microbrew, north peak, northern united brewing company, pure michigan

The popularity of Stormy has led the brewery to develop a year-long Stormy Series schedule to launch early June 2017. The series will feature five new variations of Stormy. All East Coast or New England-style IPAs, these beers will vary in hop additions but all have the same hazy, juicy mouth feel reflective of the style.

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Batch Brewing Company Partners with M4 CIC Distributing for Expansion Throughout Michigan

May 2, 2017May 7, 2017 Dianna Stampfler batch brewing, craft beer, detroit beer, m4cic, michigan beer

Batch Brewing Company has chosen to expand their beer distribution across Michigan with M4 CIC Distributing. After 2+ years in business, the demand for Batch Brewing Company’s beer has outpaced their bandwidth for self-distribution. With more than 100% growth in 2016, and targeted growth of nearly 100% in 2017, distribution will become a bigger part of the brewery’s business model.

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North Peak Hosts Mohawks for Munson: A Fundraiser for the Cowell Family Cancer Center

April 6, 2017April 27, 2017 Dianna Stampfler cancer, Cowell Family Cancer Center, craft beer, fundraising, mohawks, munson healthcare, north peak, traverse city

North Peak Brewing Company will be hosting their second annual Mohawks for Munson event on Saturday, May 20 with a goal of raising over $25,000 for the Cowell Family Cancer Center.

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North Peak to release new year-round Pale Ale

March 8, 2017March 8, 2017 Dianna Stampfler craft beer, ipa, michigan beer, north peak, pure michigan

North Peak Brewing Company is known for their IPAs. From their classic Diabolical to a Stormy—an oat IPA to Hoodoo—a

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Jolly Pumpkin Releases Sobrehumano Palena`ole—a collaboration beer with Maui Brewing Company

January 27, 2017January 27, 2017 Dianna Stampfler collaboration brew, craft beer, jolly pumpkin, maui brewing, michigan beer, pure hawaii, pure michigan, ron jeffries, Sobrehumano Palena`ole, sour beer

Nearly 5 years since the last release, Jolly Pumpkin Artisan Ales is proud to announce the return of Sobrehumano Palena`ole. This collaboration with Maui Brewing Company was originally released in the summer of 2012 and since then it has been one of the brewery’s most asked about beers. You’ve asked and we finally listened, Sobrehumano Palena`ole will be released nationally beginning February 6.

News Releases

North Peak Releases Stormy Oat IPA

January 9, 2017January 11, 2017 Dianna Stampfler craft beer, michigan beer, michigan legends, north peak, pure michigan, stormy oat ipa

New Year, New Beer. Headed your way this month is a new style of IPA for North Peak, an East Coast IPA called Stormy. Coming in at 6.7% ABV and 35 IBU, Stormy Oat IPA is full of haziness along with dry/late hop additions to create a juicy mouth feel with citrus, piney notes unlike any other IPA. Stormy is now available in draft and North Peak’s signature stubby bottle 6-packs.

Featured Destination

Sample Regional & Global Fare at the 9th Annual Grand Rapids International Wine, Beer & Food Festival – November 17-19

October 30, 2016October 30, 2016 Dianna Stampfler beer festival, cocktail week, craft beer, craft cocktails, craft spirits, culinary tourism, date night, devos place, distilled spirits, downtown grand rapids, experience grand rapids, food workshops, foodie, grand rapids, grand rapids restaurants, hard cider, michigan beer, michigan spirits, michigan wine, night on the town, pure michigan, wine festival

More than 18,000 people are expected to enjoy a vast menu of food and beverage at the 9th Annual Grand Rapids International Wine, Beer & Food Festival coming up Nov. 17-19 at DeVos Place in downtown Grand Rapids.

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