new holland brewing – Promote Michigan

Dianna Stampfler May 4, 2023 craft beer, legacy, michigan beer, michigan made, new holland brewing, summer, zoomer

New Holland Brewing’s Legacy Zoomer Beer Returns in Seasonal Variety Pack

New Holland Brewing is proud to announce the return of one of its popular legacy beers in a 12-can Spring/Summer Variety Pack. Zoomer, an American wheat ale (4.7aBV) first introduced in 2000, is among four beers featured along with Lightpoint, Hazy River, Tangerine Space Machine.

News Releases

Dianna Stampfler January 23, 2020January 26, 2022 craft beer, michigan beer, new holland brewing, pub crawl, pure michigan, sault ste marie, snowmobile, snowmobile race, U.P., upper peninsula, winter

U.P.’s Annual I-500 Pub Crawl returns to Downtown Sault Ste. Marie on Thursday, January 30

The biggest pub crawl in the Eastern Upper Peninsula’s will take place Thursday January 30, 2020 in conjunction with the 52nd International 500 Snowmobile Race. This annual event draws both race fans and locals downtown for an unforgettable night on the town in celebration of I-500 race week festivities.

News Releases

Dianna Stampfler March 15, 2016March 19, 2016 craft cocktails, craft spirits, michigan restaurant, new holland brewing, new orleans, principle food and drink, pure michigan, salt of the earth, Tales of the Cocktail

Kalamazoo’s Principle Food & Drink Dominates Statewide Cocktail Competition—Keeping Annual Award “In the Family”

Spirits were high at the 2nd Annual Full Contact Cocktails Competition, held recently at New Holland Brewing Company’s pub and restaurant in downtown Holland. Mixologists from around the state gathered to vie for the Grand Prize of travel and lodging to “Tales of the Cocktail”—a nationally-acclaimed competition in New Orleans, LA.