About Dianna

Dianna Stampfler

Dianna Stampfler

President, Promote Michigan
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DIANNA STAMPFLER has been referred to as one of the most motivated, energetic and passionate leaders in Michigan’s tourism industry, with more than 30 years of marketing, public relations and media relations experience.

She launched Promote Michigan in August, 2004 and has successfully established herself as an independent marketing representative for an impressive list of clients including Michigan Brewer’s Guild, Traverse Tall Ship Company, ShowSpan Inc. (including Grand Rapids International Wine & Food Festival, Michigan International Auto Show, Grand Rapids Boat Show and Ultimate Sport Show – Grand Rapids) and Village of Walloon Lake, among several others.

In 2014, Dianna was named Executive Director of the newly formed Michigan Craft Distillers Association, the official association representing the state’s growing distilling industry. She is also Executive Director of the Kent County Hospitality Association, serves on the Ferris State University Hospitality Advisory Board, is a founding member of the Michigan Culinary Tourism Alliance and served two terms on the board of the Grand Rapids Downtown Market. In 2013, Dianna became a Michigan Certified Tourism Ambassador (CTA); in 2015 she received “The Best of Michigan Business” Award as a “One Person Wonder” and in 2016 was presented “The Golden Pineapple Award” from Ferris State University’s Hospitality Department.

Over the years, Dianna has developed a niche in the culinary and agri-tourism markets, working with groups and events such as the Truly Michigan Vines, United Dairy Industry of Michigan, Michigan Apple Committee, Michigan Agri Tourism Association, Michigan Maple Syrup Association, Michigan Wine Council, Great Lakes Cider & Perry Association, Fulton Street Farmers Market, Epicurean Classic, Chefs Challenge and March of Dimes-Signature Chef Auction, as well as individual wineries, breweries, distilleries, cider mills and meaderies.

cartoon stripHer freelance writing appears in each issue of Michigan Blue Magazine. She’s also been published in Michigan: The Great Beer State, Pure Michigan Travel Ideas, Lakeland Boating, West Michigan Carefree Travel, Michigan HOME & Lifestyle, Grand Rapids Magazine, Grand Rapids Family, Michigan Meetings & Events, Michigan Wine Country, Country Lines, Tasters Guild International Journal, AAA Michigan Living and Lake Michigan Circle Tour Guide. She’s also an established blogger, contributing to a handful of sites on a regular basis, including the Pure Michigan blog.

In the spring of 2019, Dianna released her first book—“Michigan’s Haunted Lighthouses”—from The History Press which is a culmination of nearly 20 years of research, writing and presentation on the historic beacons around the state. Her second book—“Death and Lighthouses on the Great Lakes: A History of Murder and Misfortune”—will be released in March 2022, also from The History Press.

Prior to launching her own consulting company, Dianna served as the marketing and media director for the West Michigan Tourist Association (WMTA). During her seven years with WMTA, she developed the organization’s promotions department, representing nearly 1000 member properties, events and communities in a 41-county region.

Before landing in the world of travel and tourism Dianna was the community relations coordinator at Otsego Public Schools, also serving as the advisor for the award-winning middle school student newspaper and middle school chairperson for the Michigan Interscholastic Press Association at Michigan State University’s School of Journalism.

Dianna holds a Bachelor’s Degree in Communications (broadcasting) and English (community journalism) from Western Michigan University. A native of Plainwell, she is the mother of two adult children and lives in Northern Michigan.

Since 1997, Dianna has been presenting lively and upbeat programs about the area’s historic lighthouses, ghost towns, islands and other unique destinations and activities in her home state of Michigan. She is a passionate professional speaker, with a dual major in communications and English from Western Michigan University and nearly 35 years’ experience in radio broadcasting and public speaking.

She is a member of the U.S. Lighthouse Society, Great Lake Lighthouse Keepers Association, Michigan Maritime Museum, Historical Society of Michigan and is a long-standing member of the Ferris State University Hospitality Advisory Board. Over the years, she’s been involved in countless organizations such as the Michigan Hemingway Society, Michigan One Room Schoolhouse Association, Allegan County Tourist Council, Michigan Culinary Tourism Alliance and Downtown Market Grand Rapids Board.

Updated October 2021