News Releases

North Peak and Jolly Pumpkin Launch Yearlong TART Trails Sponsorship

Northern United Brewing Company, parent company to North Peak and Jolly Pumpkin, is pleased to announce a yearlong sponsorship with TART Trails, a Traverse City non-profit organization that works to enrich the Traverse region by providing a network of trails, bikeways and pedestrian ways; and encouraging their use. Since 1998 TART Trails has provided this region with world-class trails linking people to the beauty of the Traverse area year round.

The sponsorship is part of North Peak and Jolly Pumpkin’s dedication to Traverse City and it’s up north, outdoors lifestyle.  “The sponsorship just made sense to us, says Northern United Brewing Company partner Jon Carlson, “several of our staff members are die-hard outdoor enthusiasts who actively use the TART Trails for running, biking, and cross country skiing. We also see the trail system has a pivotal asset to this community. Not only are the trails used for outdoor recreation but they serve as a sustainable means of transportation for the area.”

“TART Trails is thrilled to be North Peak and Jolly Pumpkin’s nonprofit partner for the year. Northern United Brewing appreciates our efforts to make the Grand Traverse region a better place to live, work and play in all seasons.” Pam Darling, Development Director.

Throughout the year the breweries will help raise awareness of TART Trails and play a key role in several of their year-round events and initiatives.  Recently, Jolly Pumpkin hosted their annual Fall Pumpkin Pedal; a free organized group ride on Old Mission Peninsula with donations benefited TART Trails. The past two Pumpkin Pedal events have raised over $2300 for Tart Trails.

Up next this year will be a TART Trails Happy Hour at North Peak on Tuesday November 29 for the National Day of Giving. North Peak will match any donations made to Tart Trails on that day, up to $2500.

Northern United Brewing Co. encompasses the North Peak, Jolly Pumpkin and Grizzly Peak craft beer brands, as well as Nomad Cidery, Civilized Spirits, and Bonafide Wines. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.