If you live in the Southeast Michigan, you know that Busch’s Fresh Food Markets and North Peak Brewing Company are both businesses focused on serving their local community – so why not do a collaboration? Great brewery with a solid line-up of craft beers meets great Food Market with a rather impressive selection of craft beer. This can only end well!
Busch’s Fresh Food Markets and North Peak Brewing Company have partnered together to release their first ever craft beer collaboration. Newfangled Pale Ale is a beer that celebrates the two brands commitment to the craft industry and local business. With a shared emphasis on freshness, consistency and quality of their products, these two brands have created a top-notch beer specifically crafted for our local region. With its Michigan-grown ingredients, Newfangled delivers a fresh, exceptional taste to our community from our community.
“At Busch’s Fresh Food Market, we strive to promote and sell locally produced food and beverages,” says Marty Phelan, Category Manager for Busch’s. “Our ‘Brewed for Busch’s’ program allows us to partner with high-quality local breweries, like North Peak, to create unique beers for our guests to enjoy.”
Beginning in March, Busch’s Fresh Food Markets will exclusively offer this 5.5% ABV Newfangled Pale Ale, brimming with Citra, Cascade and Michigan Cascade/Chinook hops at its 16 stores throughout Michigan in Ann Arbor, Clinton, Carleton, Dexter, Farmington Hills, Livonia, Novi, Pinckney, Plymouth-Northville, Rochester Hills, Saline, South Lyon, Tecumseh, West Bloomfield and now in Canton.
North Peak is part of Northern United Brewing Co. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally-sustainable practices. Find NUBC products at stores, restaurants and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin, in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor and Jolly Pumpkin in Detroit. North Peak can also be found outside of Michigan, in select markets.