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Pop-Tarts – The Origins of America’s Favorite Toaster Pastry

Though born out of competition, Kellogg’s Pop-Tarts quickly stole the stage as the leading toaster pastry in the United States. However, the process of bringing the product to market was full of logistical challenges. From unfrosted to frosted and beyond, this Michigan-made, on-the-go breakfast pastry has secured its place on tables and in hearts across America.

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